The Saints Go Marching In / Counting Viewers v. TVs

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Last nights Super Bowl victory of the New Orleans Saints over the Indianapolis Colts was watched by more people than “any scheduled program in U.S. TV history,” topping the 1983 finale of M*A*S*H, the previous record holder, according to an article by Dave Walker in The Times-Picayune. I’m not surprised. This article lists a number of reasons, all of which came into play, I’m sure.
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Ambivalence re: A Petition to stop a Controversial Super Bowl Ad

Liberal groups are petitioning CBS regarding a spot set to run during the SuperBowl.

The broadcast networks that air the Super Bowl have historically rejected advocacy ads. Yet CBS, which is airing the Super Bowl this year, has accepted an anti-choice ad by the ultra-conservative group Focus on the Family.
Focus on the Family’s “celebrate life” (read: anti-choice) ad features Heisman Trophy-winning college football star Tim Tebow. And CBS approved this anti-choice ad, even though the network has repeatedly rejected advocacy ads in past years including a 2004 MoveOn.org ad that went after then-President Bush’s fiscal irresponsibility and an ad the same year from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church.
— via Credo Action

I have mixed feelings about this type of action.  I am uncomfortable with asking a network not to air an ad because I don’t like the message.  But what bothers me here is that CBS is airing this, but in 2004 it refused to air an ad from the United Church of Christ showing them welcoming a gay couple who had been turned away from another church because it was network policy not to accept “advocacy” advertisements.  CBS says it has revised its policy.  It’s a shame that the United Church of Christ, Planned Parenthood, or some other organization can’t try to buy time for a comparable spot putting forward a progressive viewpoint on some social issue.  That would test the network’s claim.
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