Beautiful Game Sets Records on Twitter, Growing Interest in the US

”]Apparently the World Cup final represented the largest period of sustained activity for an event in Twitter’s history. According to Twitter Blog, during the final, people from 172 countries tweeted in 27 different languages. I really don’t have anything to add to the post, as it speaks for itself. Clearly Twitter is now a global phenomenon.

It was exciting to see the level of interest in the tournament in this country, even after the US exited. Through much of my career I’ve worked in places in which the World Cup has been a big deal, but that’s either I was working overseas or with a fair number of foreigners or people with international connections here in the US. This year, however, it seems like even a good percentage of “average Americans” were caught up in it. Needless to say it didn’t rival the levels of awareness generated by the World Series or Super Bowl, but people I would never have expected to know could tell me who was in the final match and local bars and restaurants used the fact that they had the matches on their big screen TVs as a draw.
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